Democracy of Goods

            The purpose of advertising is to appeal to the largest crowd available, and the best way to do that is to advertise a product that is affordable for all.  As the economy has grown and economic classes have grown more and more apart it is difficult to sell a product that can interest a broad group of people.

            The author of "The Democracy of Goods" used they way of cream of wheat, and how it is an affordable product to all social class be it income or ethnicity.  It is easy to see the advertisements that try to eliminate the lower classes, such as the Dos Equis commercials depicting only the upper class as users of the product.  As described in "The Democracy of Goods" it is easy to see that cream of wheat has no impact of with income level can purchase the product.