G Series Fit

I chose an advertisement called G Series Fit from Men's Health magazine.  The target audience is from consumers how are active and working out, looking for the best results.  The advertisement is three pages long and gives the viewer an entire sense of what the product has to offer and how it will help you get what you really want out of your work outs.  The G Series Fit is a three step pre-workout, post workout, and recovery package to add to your daily routine.

Advertising

             G Series Fit is a Gatorade advertisement in Men's Health magazine.  This advertisement is very effective because it uses the image of the product and punch lines to draw the consumer to purchase the product.  The product is presented on a three page advertisement directly in the middle of the magazine.  The main focus is on the second page where the entire page is a picture of the three different phases of the product that make up the G Series.  This is an effective advertisement because the different products offered with in the G Series can be used by virtually anyone at any given time. 

An ineffective advertisement can be seen on TV here locally in Topeka, KS.  It is the Mattress Hub commercial with the cheap sheep theme song.  The commercial doesn't show the consumer much information and the way they try to draw in the buyer is quite annoying.  The commercials play repeatedly throughout the day and the theme song is to simple and corny.