Elements of an Effective Layout

             Dorothy Cohen the author of the article "Elements of an Effective Layout", uses many analytical tools to break down the way viewer interpret advertisements.  Cohen suggests many different elements as a way of critically looking at an advertisement.  Some of the examples given in the article are balance, unity, movement, proportion, simplicity, and clarity.

            The advertisement that I chose to analyze uses proportion as a central focus to appeal the the buyer.  Looking at the advertisement of the G-sires, Gatorade in Mens Health magazine it is evident that proportion is effectively used by the spacing of the product in relation to the text of the advertisement.
            The most important element of movement.  When Cohen describing movement, she explains how the reader's eyes move across the advertisement.  Proportion plays a huge part in the balance of an effective article.  Generally readers scan across advertisements from either top to bottom or right to left which makes it important for one to design an advertisement where the reader moves successful across the advertisement in search of the main point.

Democracy of Goods

            The purpose of advertising is to appeal to the largest crowd available, and the best way to do that is to advertise a product that is affordable for all.  As the economy has grown and economic classes have grown more and more apart it is difficult to sell a product that can interest a broad group of people.

            The author of "The Democracy of Goods" used they way of cream of wheat, and how it is an affordable product to all social class be it income or ethnicity.  It is easy to see the advertisements that try to eliminate the lower classes, such as the Dos Equis commercials depicting only the upper class as users of the product.  As described in "The Democracy of Goods" it is easy to see that cream of wheat has no impact of with income level can purchase the product.

Summary of Persuasive essay

In summary of my rough draft of my persuasive essay, the main focus is why former NFL and MBL Deion Sanders is the most accomplished American athlete to have ever played.  My thesis statement is: " I believe among all of these great athletes former MLB outfielder and NFL cornerback nicknamed “Prime Time” Deion Sanders stands above all.  Throughout his numerous achievements during his nine years in Major League Baseball (MLB) and fourteen years in the National Football League (NFL), Deion provides me with the position to claim he is the most successful American athlete of all time."  This is a long and bold thesis statement but with information provided I believe my argument stands its ground.  One of my main counter arguments is: " With the broad spectrum of highly accomplished and decorated athletes many have the ability to argue with my claim of who the most successful athlete might be."  I believe this is a valid counter argument because many people have their own opinion of who the greatest athlete might be.  My rebuttal paragraph is strong and keeps focus on the main idea and thesis of my essay. 

Section II - The Elements of Style

             After reading the section on The Elements of Style, I found many things beneficial.  The section that stood out the most was the section with nouns and verbs in opposition to adverbs and adjectives.  This section would seems to be the most helpful because I was unaware of some key tools that I could be using to improve my writing skills.  The examples give a clear description of how to improve this area of your writing.